Simply Puerto Vallarta is a grassroots multimedia campaign started to give prospective visitors a look into Puerto Vallarta’s magnetic charm. “Mexico's reputation seems to run to the extremes,” says Laura Gelezunas, creator and videographer for Simply Puerto Vallarta. “The good news keeps coming but it is not making the splash it should.” Gelezunas hopes to give tourists and those looking to relocate a clearer picture of what the destination has to offer. These videos will feature testimonials from shop owners, restaurateurs and locals. See the first installment below.